Story · Gus Iwanaga (commercetools)
The End of the Static Screen: Architecting Intent-Driven UX (Gus Iwanaga (commercetools))
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Gus Iwanaga asked his generative UI for a Q1 sales report four times and got four different layouts, so he wouldn't ship it. commercetools now runs an orchestrator that classifies intent, calls tools, picks eligible components and emits a schema-bound UI spec rendered with native components.
In plain words
- commercetools stopped letting artificial intelligence freely build sales-report screens after the same request produced four inconsistent layouts.
- A coordinator first identifies the user's goal, then uses the needed software tools to gather information.
- It chooses only approved screen parts and follows a fixed structure that limits what the result can contain.
- Business teams get flexible screens while retaining control over their layout and wording.
Appeared in
- Anthropic's deliberately misaligned model, Fable 5.1, and a fix for reward hacking
Sep 02, 2026 · in the sections
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